If you aren’t using Google as a tool, then you are leaving money on the table. It doesn’t take a lot to get started. In fact, if you already have an established business, then you are that much closer to being able to sell on google. There are only a few things you need to get started:
A product to sell
If you have a product, a website, or a business you are already ahead of the game. If not, then you simply need to decide on a niche. Selecting your product isn’t a perfect science, but by selecting your niche and building a product based around that you can build a profitable online store.
A website
Just because you have a business, doesn’t mean you have a website. Having a website is essential to showing up in search engine results. You can’t rank if you don’t have a website. If you don’t have a website, and you need to set one up quickly and easily, you can use an ecommerce website template that comes ready with everything you may need. We can get you started right away.
Buying Process
Depending on your industry you may choose to set up a shopping cart, or a request for a call. A shopping cart on your website allows you to collect payment and receive orders easily, but you may prefer to collect contact information or give your potential customers an opportunity to contact you. Select the best type for your industry.
A budget
Your budget is going to vitally important to selling on Google. Designate a budget that will allow you to effectively utilize Google Ads, Google Shopping, and Social Media advertising.
Visitors
How are you attracting visitors to your website? Are you using SEO strategies? PPC advertising? Visitors are essential to not only improving your Google rank but also to convert.
So, visitors are an essential part of converting sales. There are three key areas of advertising that we focus on in order to attract visitors to our sites. Each of these is effective on its own, but together they can change the face of your business.
SEO
SEO is an organic way to attract traffic to your website. SEO, when used properly, is a repetitive process that tells Google that your site deserves to be ranked. To improve your ranking post relevant content to increase dwell time, using keywords for your image file names, formatting text so that it’s easy to read, link to reputable sites, and eliminate broken links. There are numerous other ways to improve your SEO, but these are a few ideas to get you started.
PPC
Using Google there are two ways to improve your SEO. You can use Google ads, and Google Shopping. Google ads display ads based on keywords in the user's search, and on users’ cookies. These are websites, typically shown at the top of the search results page. Google Shopping campaigns are very similar to Google ads, in that they appear at the top of the search engine results page. However, when a user searches for a specific product your result will appear at the top with the image, the price, brand, and ratings, all conveniently in one place. These are a highly effective way of attracting potential customers attention.
Social Media.
Social Media advertising takes place in two different ways, much like Google. There are ways to interact and engage customers organically, and then there’s paid forms of advertising. The beauty of organic customer engagement is that it happens naturally, by being sincere and interacting with your customer base. Paid advertising, especially on Facebook, has special filters that allow you to hit your target customer base.
While the world, and business, have changed considerably in the last 20 years, one thing hasn’t. People want to be treated like people, not like another number. Google is a powerful platform that can allow you to reach your customers and show them that you have exactly what they seek. Remember you don't have to take on all of this yourself if you find yourself overwhelmed there are ecommerce services out there that you can engage in to help you out.
Whether its to help build, design, or market your store, there are experts out there ready to lend a hand. So whether you’re ready or not, now is the time to take advantage of using Google to get in front of your customers.